Apurba Dutta
Senior Graphic Designer | UI/UX & Visual Design
Aiming for a Lead Designer role
duttaapurba997@gmail.com
Bengaluru, India
www.linkedin.com/in/apurba-dutta-a50725184/
www.behance.net/apurbadutta3
Profile
Innovative design leader with 5.5 years of experience in developing comprehensive visual systems for high-growth consumer platforms, including performance marketing, brand partnerships, and product design. Expertise in enhancing design workflows through Figma, mentoring design teams, and aligning visual strategies with business objectives. Aiming for a Lead Designer role to drive creative initiatives and foster team collaboration.
Experience
Senior Graphic Designer
01/2024 — Present
Swiggy — Bengaluru, India
- Owned end-to-end design for credit card product promotions, translating financial features into conversion-driven campaigns.
- Crafted the visual identity for Swiggy ONE BLCK, partnering with restaurant and sponsor brands on offer-led creative.
- Led design collaboration with JioHotstar on entertainment and sports partnerships — from the food campaign for Dhurandhar to IPL promotional creative.
- Directed creative strategy for Central Growth initiatives, building scalable, multi-format creative systems.
Senior Graphic Designer
08/2022 — 12/2023
BuyMore — Bengaluru, India
- Created 100% original artwork across print, web and video, alongside motion graphics for sites and apps.
- Designed mocks and workflows for approval, quality-checked agency files, and coordinated master files for outsourcing.
- Mentored junior designers and elevated overall team output standards.
- Worked with UX and product teams on wireframes, mockups and UI within frontend frameworks.
Graphic Designer
09/2021 — 07/2022
AI Probably — Delhi, India
- Composed guideline-oriented designs for Amazon and Flipkart advertisements.
- Devised site maps and mockups based on proven methodologies and user feedback.
- Ran competitive analysis and trend research to design ahead of the market.
- Built theme-based reels and promotional video plans.
Graphic Design Intern
04/2019 — 05/2019
Karmic Events India — Delhi, India
- Promoted events through posters, digital invites and brochures.
- Produced layouts in Photoshop, Illustrator and InDesign — the origin of the craft.
Education
Amity University, Noida
Bachelor in Fashion Designing
2021
G.D. Goenka Public School, Siliguri
Intermediate — Science
2017
St. Mary's High School, Cooch Behar
Matriculation
2015
Capabilities
Design Craft
Systems & Teams
Software